Labubu

Labubu, the elvish collectible brand devised by Hong Kong artist Kasing Lung, became a global icon thanks to Pop Mart’s clever blind box marketing and emotional storytelling. The brand’s striking “cute-meets-creepy” visual style, diverse character lineup, and themed figure sets have transformed Labubu into both a coveted collector’s item and a trendy accessory spotted in luxury handbags and fashion fits. Scarcity, surprise drops, and celebrity endorsements contribute to skyrocketing demand, with fans flocking to pop-up stores and social media for exclusive releases. Labubu’s flexible branding bridges fans of art, fashion, and streetwear, fueling a global viral phenomenon