Ray Ban

Launched in 1937 for US aviators, Ray-Ban pioneered functional style with a focus on eye protection, then conquered global fashion through Hollywood blockbusters and celebrity endorsements. Now part of EssilorLuxottica, the brand’s unmistakable designs—including the green G-15 lens, bold temples, and instantly recognizable logo—signal luxury and authenticity. Ray-Ban’s classics, like the Wayfarer and Aviator, are reliably seen on athletes, rock stars, artists, and royalty. The brand continues to innovate with AR technology (Meta Ray-Bans) and maintains cultural relevance via on-trend drops and a strong digital presence.