Rhude

Founded by Rhuigi Villaseñor in 2015, Rhude has swiftly become a force in luxury streetwear, known for fusing LA’s laid-back spirit with precision tailoring, vintage-inspired graphics, and contemporary silhouettes. The brand’s storytelling approach references American pop culture, sports, and classic workwear, resulting in limited runs of tees, hoodies, varsity jackets, track pants, and shoes. Rhude’s use of luxury fabrics and nostalgic prints, along with celebrity endorsements, has driven its cult status among artists and collectors worldwide. Each collection is crafted in Italy and the US, delivering wearable art and exclusivity for fashion-forward audiences.